Theory article, Maffesoli's notion of neo-tribalism has been incorporated into marketing research and branding practice to describe ephemeral and self-elective...

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used...

sudden changes can still occur. Brand architecture Brand aversion Brand equity Brand management Brand language Brand tribalism Customer engagement Customer...

marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived...

and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management....

Tribalism is the second compilation album by British rock band Enter Shikari, released on 22 February 2010. The album contains two brand new tracks, b-sides...

marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's...

implementation Brand language Brand loyalty Brand naming Brand orientation Brand preference Brand relationship Brand strength analysis Brand tribalism Challenger...

symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds...

Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of...