David Allen Aaker (born February 11, 1938) is an American organizational theorist, consultant and Professor Emeritus at the University of California,...

Distinguished Teaching Award. Aaker was born in Palo Alto, California to Kay Aaker and David Aaker, a professor and brand consultant. Aaker attended the University...

Aaker or Åker is a surname. Notable people with the surname include: David Aaker (born 1938), American business consultant and author Drengman Aaker (1839–1894)...

president. Around the same time, author and consultant David Aaker began working with Prophet. Aaker currently serves as the company's vice chairman. Dunn...

Lee William Aaker (September 25, 1943 – April 1, 2021) was an American child actor, producer, carpenter, and ski instructor known for his appearance as...

Jedediah P. Aaker (born May 22, 1975) is a musician, performer and a theatrical producer. He is also the cofounder of the Portland Beardsmen. He has worked...

list includes notable authors of books on marketing and/or advertising. David Aaker Marty Appel Edward Bernays Leonard Berry (professor) Chris Brogan Leo...

frame in which a brand will evolve and define itself, or in the words of David Aaker, "…a unique set of brand associations that the brand strategist aspires...

of Marketing. p. 13. ISBN 978-1-135-38710-5. Building Strong Brands, David Aaker, E.T. Grether Professor of Marketing Strategy at the Haas School of Business...

contemplate their value. Some of these techniques are described below. David Aaker, a marketing professor and brand consultant, highlights ten attributes...