Industrial Marketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrial marketing. It...

Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an...

Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

entire industrial infrastructure and industrial processes. Industrial Management focuses on the management of industrial processes. Industrial Managers...

Jones, E. (2008). "Customer relationship management: Finding value drivers". Industrial Marketing Management. 37 (2): 120–130. doi:10.1016/j.indmarman...

management, and operations management. These six areas of concentration can be divided into four main areas: marketing, logistics, supply management,...

segmentation scheme to meet their particular needs. Industrial market segmentation is important in sales and marketing. Webster describes segmentation variables...

Hutt, Michael D., Speh, Thomas W. (2004). Business Marketing Management: A Strategic View of Industrial and Organizational Markets (8th ed.). Thomson/South-Western...

Industrial Marketing Management, 19 (2): 117–129, doi:10.1016/0019-8501(90)90036-U Cassie, Claire (1997). "Emerald Insight". Industrial Management &...

the relationship life cycle: A quasi-longitudinal analysis". Industrial Marketing Management. 35 (1): 20–27. doi:10.1016/j.indmarman.2005.07.003. Archived...