Research online, purchase offline (ROPO) (also research online, buy offline, online-to-store or webrooming), is a modern trend in buying behaviour where...

the greater availability of online purchasing. The reverse phenomenon of showrooming is "research online, purchase offline", also known as webrooming....

In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology...

channels as substitutes for their offline purchases initially now those customers have learned how to effectively use online channels for their daily lives...

Since the emergence of the internet, people have adopted the research online, purchase offline (ROPO) method. As a result, FMCG companies have installed...

"Advertising Bans and the Substitutability of Online and Offline Advertising". Journal of Marketing Research. 48 (2): 207–227. doi:10.1509/jmkr.48.2.207...

perceived convenience of the buying online experience were significant motivating factors. This was different for offline shoppers, who were more motivated...

socializing online to offline. Significantly more male gamers than female gamers said that they found it easier to converse online than offline. It was also...

However, the Eve cluster is taken offline daily for database and server maintenance. On March 14, 2006, the Eve Online development team announced that they...

GCC countries, there has been increased purchase of goods and services in online channels rather than offline channels. Activist investors are trying...