Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows...

Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

Advantage Business Marketing (ABM) was a private American digital marketing and information services company owned by the venture capital firm Owner Resource...

Science-to-business marketing (S2B marketing) entails the marketing of research conducted at research institutions, particularly universities, to industry...

different marketing channels and tools in combination. Marketing communication channels focus on how businesses communicate a message to their desired market,...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...

and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an...