Marketing Mix Modeling (MMM) is a forecasting methodology used to estimate the impact of various marketing tactic scenarios on product sales. MMMs use...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

each channel delivers to sales can be assessed via Marketing Mix Modeling or attribution modelling. Some companies target certain channels at different...

advertising spent in marketing mix modeling. One of the first accounts of the term "customer lifetime value" is in the 1988 book Database Marketing, which includes...

against other marketing methods. Demand chain Marketing Marketing Strategy Marketing Mix Marketing Management Marketing Mix Modeling Marketing Plan Strategic...

fermented in the minds of its consumers. Marketing-mix modeling can help marketing leaders optimize how they spend marketing budgets to maximize the impact on...

Strategies often specify how to adjust the marketing mix; firms can use tools such as Marketing Mix Modeling to help them decide how to allocate scarce...

philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold...

customer lifetime value modeling, and can be part of a simulator used to measure return on marketing investment using marketing mix modeling. The term comes from...

attribution modeling in the digital or marketing mix modeling context.[citation needed] These tools and techniques support both strategic marketing decisions...