Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related...

Nations umbrella organizations Big tent Federation Supraorganization Umbrella brand Umbrella company Umbrella fund Umbrella school Umbrella term Legal...

competitive realities brands face in the marketplace. There are three key levels of branding: Corporate brand, umbrella brand, and family brand – Examples include...

multiproduct branding is also known as corporate branding, family branding or umbrella branding. Examples of companies that use corporate branding are Microsoft...

Individual branding contrasts with umbrella branding and corporate branding, in which the firm markets all of its product together, using the same brand name...

and create brand awareness. Today, "brand ambassador" as a term has expanded beyond celebrity branding to self-branding or personal brand management....

"Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Heartbrand – ice cream. Umbrella brand for most global ice-cream brands identified...

Rhönquellschnecke (Bythinella compressa). The Dachmarke Rhön project (Rhön umbrella brand project) is run by the Rhön working group and its aim is to promote...

approximately US$85 billion in assets under management. Sequoia is an umbrella brand for three different regionally focused venture entities: Sequoia Capital...

Regional Initiative was founded. The introduction of the Moselle as an umbrella brand was based on that of the Eifel region and covers products and services...