In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current...

market segmentation is necessary. Segmentation includes a lot of market research, since a lot of market knowledge is required to segment the market....

technical, and even legal aspects of markets. Market segmentation: Market segmentation is the division of the market or population into subgroups with similar...

market segmentation is the division of the labor market according to a principle such as occupation, geography and industry. One type of segmentation...

the common factors that are considered when performing a market segmentation in a go-to-market strategy: Industry: The industry in which the customer is...

Such activities suggest that sufficient market information was collected to support detailed market segmentation. In 1895, American advertising agency,...

Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making. Government...

Market segmentation index—or the Celli index of market segmentation, named after the Italian economist Gianluca Celli—is a measure of market segmentation...

choice of a suitable target market is one of the final steps in the market segmentation process. The choice of a target market relies heavily on the marketer's...

Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared...