Jean-Noël Kapferer is a French marketing professor recognized as a communications specialist. His work on the psycho-sociology of rumors made him known...
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Chemophobia Jean-Noël Kapferer (1990). Rumors: uses, interpretations, and images. Transaction Publishers. p. 35. ISBN 0-88738-325-4. J. N. Kapferer (Winter...
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"A French Family Dynasty Reinvents the Oyster". New York Times. Kapferer, Jean-Noël (2008). The Strategic Brand. Kogan Page Publishers. ISBN 978-0-7494-5085-4...
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The New York Times. ISSN 0362-4331. Retrieved 24 January 2022. Kapferer, Jean-Noël; Bastien, Vincent (3 September 2012). The Luxury Strategy: Break...
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detergent saves wildlife". Washington Post. Retrieved 11 July 2013. Kapferer, Jean-Noël (2008). The New Strategic Brand Management - Creating and Sustaining...
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industry, and elite personal services such as using a chauffeur. Byju's Kapferer, Jean-Noel (22 June 2016). "The Business Model Of Luxury Brands". Branding Strategy...
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engagement Brand implementation Brand loyalty Brand orientation Kapferer, Jean-Noël. (1994) [1992]. Strategic brand management : new approaches to creating...
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Hallier, L'Edernel jeune homme (Hallier, the Edernal Young Man). Kapferer, Jean-Noël; Bastien, Vincent (3 December 2008). The Luxury Strategy: Break the...
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Westwood Jason Wu Wooyoungmi Yohji Yamamoto Giuseppe Zanotti Zegna Kapferer, Jean-Noël. (2012). The luxury strategy: break the rules of marketing to build...
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Collections - Nina Ricci Runway Show Archive". ELLE. Retrieved 2017-09-22. Kapferer, Jean-Noël (1994). Strategic Brand Management: New Approaches to Creating and...
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