Opt-in email is a term used when someone is not initially added to an emailing list and is instead given the option to join the emailing list. Typically...

brand association. Untargeted emails lead to low click through rate, hindering marketing campaign performance. Opt-in email advertising, or permission marketing...

Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a...

culture, email sent without permission—such as an "opt-in"—is likely to be viewed as unwelcome "email spam". Many users access their personal emails from...

Look up opt, opt out, or opt-out in Wiktionary, the free dictionary. OPT or Opt may refer for: /opt, a directory in the Filesystem Hierarchy Standard...

email) is an email service that can be accessed using a standard web browser. It contrasts with email service accessible through a specialised email client...

squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers. In the field of direct marketing, the subscriber list...

author and entrepreneur credited with the creation of opt-in email, a permission-based form of email marketing. She has served on the advisory board of several...

solicited bulk email messages that don't fit the definition of email spam (e.g., the recipient "opted into" receiving them). Recipient interest in this type...

in better engagement. For example, consumers are more likely to open an email marketing message if they "double opt-in" than a regular "single opt-in...