In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current...

market segmentation is the division of the labor market according to a principle such as occupation, geography and industry. One type of segmentation...

the common factors that are considered when performing a market segmentation in a go-to-market strategy: Industry: The industry in which the customer is...

market segmentation is necessary. Segmentation includes a lot of market research, since a lot of market knowledge is required to segment the market....

Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making. Government...

choice of a suitable target market is one of the final steps in the market segmentation process. The choice of a target market relies heavily on the marketer's...

Market segmentation index—or the Celli index of market segmentation, named after the Italian economist Gianluca Celli—is a measure of market segmentation...

Network, target the niche market of sports enthusiasts.[citation needed] Market segmentation History of marketing Mass market Marketing strategy The English...

framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according...

Needs-based segmentation (also known as benefit segmentation) "places the customers' desires at the forefront of how a company designs and markets products...