• 2019-10-08. Archived from the original on 2019-10-09. Retrieved 2019-10-08. Skiera, Bernd; Miller, Klaus, M.; Jin, Yuxi (2022). The Impact of the General Data...
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  • State-of-the-Art Approaches", Journal of Marketing Research. Wertenbroch, Klaus and Bernd Skiera (2002), "Measuring Consumers' Willingness to Pay at the Point of Purchase...
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    Archived from the original on 25 May 2018. Retrieved 26 May 2018. Skiera, Bernd; Miller, Klaus Matthias; Jin, Yuxi; Kraft, Lennart; Laub, René; Schmitt...
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    ” Journal of Marketing Research 40(2):131–45. Ringel, Daniel M. and Bernd Skiera. 2016. “Visualizing Asymmetric Competition Among More Than 1,000 Products...
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  • influencers. German researchers Oliver Hinz of Universität Darmstadt, Bernd Skiera of University of Frankfurt, and Christian Barrot and Jan U. Becker of...
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    Retrieved 3 May 2022. Skiera, Bernd; Miller, Klaus; Jin, Yuxi; Kraft, Lennart; Laub, René; Schmitt, Julia (2022). Skiera, Bernd (ed.). The impact of the...
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  • Koen Pauwels, Tim Ambler, Bruce Clark, Pat LaPointe, David Reibstein, Bernd Skiera, Berend Wierenga, and Thorsten Wiesel, 2008 Marketing Science Institute...
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  • available under a Creative Commons Attribution 4.0 International License. Skiera, Bernd (2022). The impact of the GDPR on the online advertising market. Klaus...
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    Cite journal requires |journal= (help) Span, Martin; Schäfers, Björn; Skiera, Bernd (17 September 2004). "Measuring individual frictional costs and willingness-to-pay...
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  • Protection Regulation". 4(5).{{cite web}}: CS1 maint: location (link) Skiera, Bernd (2022). The impact of the GDPR on the online advertising market. Klaus...
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