Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product...

"whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public...

marketing or green marketing is an extension of societal marketing. A marketing mix is a foundational tool used to guide decision making in marketing...

Conservation policies that increase cost of use (such as cap and trade or green taxes) can be used to control the rebound effect. The Jevons paradox was...

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products...

marketing myopia is rooted into conventional marketing myopia theory, as well as green marketing myopia. The marketing myopia theory was originally proposed...

energy-saving appliances. Green hosting may also utilize green marketing to ease consumer concerns, and carbon offsetting, the purchasing of green certificates to...

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the...

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in...