Philip H. Dougherty (December 21, 1923 – September 27, 1988) was an American journalist who covered advertising for The New York Times from 1966 until...

behavior through repeated exposure. From an audience perspective, Philip H. Dougherty says frequency can be interpreted as "how often consumers must see...

in 1984." Philip H. Dougherty (December 9, 1986). "Henderson Advertising Elects Senior Officers". The New York Times. Philip H. Dougherty (April 8, 1986)...

Archived from the original on July 23, 2020. Retrieved July 23, 2020. Philip H. Dougherty (November 16, 1975). "Market Research Is Now a National Pastime"...

"The First (and Last) Adman". AdWeek. Retrieved 7 October 2015. Philip H. Dougherty (September 20, 1983). "Ogilvy & Mather Forms Public Relations Unit"...

Universal Marketing Dictionary". 2018-05-24. Retrieved 2024-01-27. Philip H. Dougherty (June 22, 1976). "Advertising". The New York Times. Farris, Paul...

(sailboat). "Advertising: D.D.B. Becomes Own Client". The New York Times, Philip H. Dougherty, November 11, 1971, p. 69. year ago the agency acquired Snark Products...

23, 2021. Philip H. Dougherty (April 8, 1986). "Henderson Advertising is sold to eight executives". The New York Times. Philip H. Dougherty (November...

Charter Company, headed by Raymond K. Mason. New York Times columnist Philip H. Dougherty reported in his “Advertising” column that Sanford had little experience...

Retrieved 5 July 2018. Advertising: First Bang of a Big Bang Bang By PHILIP H. DOUGHERTY. The New York Times 30 April 1968: 75. "Big Rental Films of 1969"...