The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers...
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February 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers...
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Raw. It is one of WWE's two main brands, along with SmackDown, collectively referred to as WWE's main roster. The brand extension was discontinued between...
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2006 World Wrestling Entertainment (WWE) brand extension draft, also known as the 2006 ECW draft, was the fourth WWE draft that took place at the Tacoma...
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SmackDown. It is one of WWE's two main brands, along with Raw, collectively referred to as WWE's main roster. The brand extension was discontinued between...
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Championship; it is still active today and is WWE's oldest active title. Whenever the WWE brand extension has been implemented (2002–2011; 2016–present)...
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promotion WWE, defended on the Raw brand division. It is one of two male tag team championships for WWE's main roster, along with the WWE Tag Team Championship...
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expanding even further in the mid-2000s during the first WWE brand extension. In addition, WWE produced international PPVs not available in the United...
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Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in...
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UPN. Due to the WWE Brand Extension, Velocity aired matches and content from the SmackDown brand. The format was set to mirror that of WWE Heat and its relation...
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