Gender in advertising refers to the images and concepts in advertising that depict and reinforce stereotypical gender roles. Advertisements containing...

contributed to a boost in ticket sales. The effectiveness of sex appeal in advertising varies depending on the cultural context and the gender of the recipient...

work in concert to provide a foundation of how talk is framed. In Gender Advertisements, Goffman analyzes how gender is represented in the advertising to...

sex-based social structures (i.e. gender roles) and gender expression. Most cultures use a gender binary, in which gender is divided into two categories...

studies. In Gender Advertisements, Goffman analyzes how gender is represented in the advertising to which all individuals are commonly exposed. Relative...

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms...

"White Claw and Gender Neutrality: What Hard Seltzers Reveal about Alcohol Advertising's Long Journey toward Gender Inclusion". Advertising & Society Quarterly...

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product...

Gender inequality is the social phenomenon in which people are not treated equally on the basis of gender. This inequality can be caused by gender discrimination...

and wives in an intimate, romantic relationship has increased. Advertising generally reflects popular contemporary attitudes toward gender roles. During...