Header bidding is a programmatic advertising strategy where publishers offer their ad inventory to multiple ad exchanges simultaneously before making calls...
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purchased DoubleClick and its DoubleClickForPublishers advertising system. Header bidding emerged in 2017 as a new way for purchasers to buy ad space. It allowed...
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Retrieved 18 January 2019. "AppLovin Acquires MAX In A Bid To Spur In-App Header Bidding Adoption - Ad Exchanger". Archived from the original on 2021-01-20....
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bidding also lacks universal standards. Ad exchange Mobile advertising Demand-side platform Supply-side platform Display advertising Header bidding de...
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partnered with PubMatic to use their ad-tech software OpenWrap OTT for header bidding. In 2021, Kidoodle.TV started an analytics portal for content creators...
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LiveIntent. In February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers. In November 2020, PubMatic filed for...
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These measures, witnesses testified, involved unified pricing rules and header bidding, a term for the process in which publishers skirted around Google's...
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platform Online advertising Supply-side platform Header bidding "How an ad is served with real-time bidding". Archived from the original on 2021-12-21 – via...
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AppNexus) Ad exchange Supply-side platform Ad serving Header bidding "How an ad is served with real-time bidding". Internet Advertising Bureau. 'Nishant Kadian...
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with Header Bidding". VentureBeat. December 2015. Retrieved November 17, 2016. "Sovrn Blog: Graphiq Grows Revenue by Over 40% with Header Bidding". sovrn...
17 KB (1,400 words) - 18:04, 3 August 2024