Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of...

A.J.K. Mass Communication Research Centre (AJK MCRC) is a mass communication research centre located in New Delhi, India and a constituent institute of...

Jefferson D. Pooley, "The New History of Mass Communication Research", in History of Media and Communication Research: Contested Memories, edited with David...

calling it "the art and science of human communication applied to the speedy transformation of a country and the mass of its people from poverty to a dynamic...

2013. Jamia has centers of learning and research, including the Anwar Jamal Kidwai Mass Communication Research Centre (MCRC), Faculty of Engineering &...

studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media...

the word fetus vs. the word baby). In the context of politics or mass-media communication, a frame defines the packaging of an element of rhetoric in such...

flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media...

assuming that the audience is a mass. Approaches to theory also vary by perspective or subdiscipline. The communication theory as a field model proposed...

Function of Mass Media", has since been described as "a classic and perhaps the most cited article in the field of mass communication research in the past...