Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically...

content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social...

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Strategic marketing emerged...

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the...

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods...

Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services...

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This...

A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period...

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or...

Marketing intelligence (MI) is the everyday information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate...