Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father...
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Benjamin Dichter (born 1975 or 1976), Canadian activist Ernest Dichter (1907–1991), American psychologist Kenny Dichter, American businessman Misha Dichter (born...
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Archetype (section Dichter's application of archetypes)
Viennese psychologist named Dr. Ernest Dichter took these psychological constructs and applied them to marketing. Dichter moved to New York around 1939...
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psychoanalyst and employee of Ernest Dichter Hedy Dichter, wife of Ernest Dichter Bill Schlackman, psychologist and employee of Ernest Dichter Larry Tye, journalist...
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Machine Karmasin, H., "Ernest Dichter's Studies on Automobile Marketing", in Schwarzkopf, S. and Gries, R. (eds.), Ernest Dichter and Motivation Research:...
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Online: Karmasin, H., "Ernest Dichter’s Studies on Automobile Marketing," in: Schwarzkopf, S. and Gries, R. (eds.), Ernest Dichter and Motivation Research:...
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to the blossoming consumerism in the US. This inspired psychologist Ernest Dichter to find a solution to the cake mix problem in the frosting. Since making...
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Machine Karmasin, H., "Ernest Dichter's Studies on Automobile Marketing", in Schwarzkopf, S., and Gries, R. (eds.), Ernest Dichter and Motivation Research:...
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The name "peacock revolution" was coined by consumer psychologist Ernest Dichter in 1965, eventually being popularised by journalist George Frazier during...
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socio-demographic segmentation tool. By the 1930s, market researchers such as Ernest Dichter were carrying out qualitative research into brand purchasers realised...
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