A submission period for artists was held from 21 June 2011 until 20 August 2011. The broadcaster received 135 submissions, and the twelve finalists were revealed on 10 September 2011, with the running order draw taking place on the same day at the Dolphinarium in Yerevan.
The final took place on 17 September 2011. The winner was decided through a combination of SMS voting (50%), and an "expert" jury (50%).[1][better source needed]