ChuChu TV

ChuChu TV
OriginChennai, India
Websitechuchutv.com
YouTube information
Channel
Years active2013–present
GenreEdutainment
Subscribers93.5 million[1]
Total views52.4 billion[1]
100,000 subscribers2014
1,000,000 subscribers2015
10,000,000 subscribers2017
50,000,000 subscribers2021
Last updated: October 20, 2024

ChuChu TV is a network of Indian YouTube channels that creates edutainment content for children from ages 1 to 6. The network offers animated 2D and 3D videos featuring traditional nursery rhymes, in English, Hindi, Tamil and other languages, as well as original children's songs. As of April 2024, ChuChu TV is the 13th most-subscribed channel on the platform YouTube.

History

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ChuChu TV's founder, CEO, and director—Vinoth Chandar—posted the channel's first video on YouTube, basing the main character ChuChu on his then-two-year-old daughter.[2] The video, based on "Chubby Cheeks", received over three hundred thousand views in two weeks.[3] After that success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian, and Suresh to join his team.[4]

Content style

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The videos feature a bright art style, with cute characters dancing, singing, and playing out what the lyrics describe, under music with Bollywood[5] song structure, including multiple riffs between verses.

Merchandising

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In 2016, ChuChu TV announced a licensing and merchandising partnership with DreamTheatre.[6] In 2018, ChuChu TV inked a partnership with Australian media company Moose Toys to make a line of figurines, dolls and plushes, planning to reveal them in the fall of 2019, with apparel, publishing and back-to-school ranges also planned for 2019.[7]

Reception

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The channel gained acceptance from parents and a large audience, especially in the United States.[8][9] However, a backlash developed, with an average of 30%+ dislikes. Vinoth Chandar has referred specifically to the "Johny Johny Yes Papa" compilation comments as "very hateful" and claims trolls "just don't understand that [their] content is for toddlers".[10] Parents reacted to "The Numbers Song" with the lyric, "Shoot the numbers with the gun", leading Chuchu TV to change the lyric to " Jump on numbers just for fun". Asian parents did not react to the lyric, due to different views on guns in Asia.[11]

References

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  1. ^ a b "About ChuChu TV Nursery Rhymes & Kids Songs". YouTube.
  2. ^ "Meet ChuChu TV, India's Only YouTube Channel With a Billion Views Video". Gadgets 360. 28 March 2017. Retrieved 14 December 2023.
  3. ^ "YouTube Millionaires: "Cute Little Fans" Turn To ChuChu TV". Tubefilter. 23 April 2015. Retrieved 14 December 2023.
  4. ^ Kohli-Khandekar, Vanita (14 August 2017). "How ChuChu TV is reinventing kids' entertainment". Business Standard. Retrieved 29 August 2024.
  5. ^ "The Chu Chu Mantra: Here's how one of YouTube's most successful channels made it big - ET BrandEquity". ETBrandEquity.com. Retrieved 14 December 2023.
  6. ^ "ChuChu TV's new consumer products biz expects 8 to 10 percent as royalty". Indian Television. 13 October 2016. Retrieved 20 October 2018.
  7. ^ "ChuChu TV taps Moose Toys as global toy partner". Kidscreen. 10 September 2018. Retrieved 1 September 2018.
  8. ^ "Children's edutainment channel becomes world's fastest-growing channel". Mid-day. 2 July 2017. Retrieved 14 December 2023.
  9. ^ "ChuChu TV: Like a diamond in the Sky". afaqs!. 6 September 2017. Retrieved 14 December 2023.
  10. ^ "YouTube Millionaires: "Cute Little Fans" Turn To ChuChu TV". Tubefilter. 23 April 2015. Retrieved 14 December 2023.
  11. ^ "How to Get One Billion Views on YouTube: Read the Comments and Spend Time with the Kids". Gadgets360. Retrieved 2 September 2018.
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