E-segment

2024 best-selling E-segment cars
Mercedes-Benz E-Class
6th generation (2023-present)
BMW 5 Series
8th generation (2024-present)
Audi A6
5th generation (2018–present)
Volvo S90
1st generation (2016-present)

The E-segment is the 5th category of the European segments for passenger cars, synonymous with the term executive car.[1][2][3]

E-Segment is a niche in Europe (2-3% penetration in 2010s). In 2017, 2018, 2019 and 2020, E-segment sales accounted for 2.7%, 2.7%, 2.3% and 2.1% market share in Europe, respectively.[4][5][6][7]

Characteristics

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Most E-segment cars are sedans/saloons, however several models are also produced in other body styles such as wagons/estates. As of 2021, E-segment cars typically have a length of approx. 4.8m to 5m.

European vs. American classification

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The terms E-segment or executive car do not have a one-to-one equivalent in the American car classification. However, if a modern E-segment sedan by a European brand is sold in the U.S., it falls into the category of both mid-size and full-size sedan, usually a mid-size luxury sedan.

The American mid-size sedan classification[note 1] spans both the D-segment and the E-segment. With size brackets of European car segments increasing, the Toyota Camry fell from the E-segment[8] into the D-segment while remaining a mid-size car.

Current models

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See also: Category:Executive cars

In 2020, the highest selling E-segment cars in Europe were the Mercedes-Benz E-class, BMW 5 Series, Audi A6, Volvo V90/S90 and Porsche Taycan. [9]

50.000 - 100.000 sales (Best-Selling)

10.000 - 50.000 sales

Fewer than 10.000 sales

Moved to F-segment

Sales figures in Europe

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2020
rank 		Brand Model 2013 2014 2015 2016 2017 2018 2019 2020 % change
(2019–2020)
1 Mercedes-Benz E-Class 106,559 99,565 84,771 99,494 127,638 117,906 107,453 70,171 Decrease -35%
2 BMW 5 Series 107,307 98,701 88,898 81,599 109,953 108,653 89,326 59,814 Decrease -33%
3 Audi A6 / S6 / RS6 / A6 allroad quattro 82,883 84,283 95,329 93,479 78,944 71,258 83,012 55,737 Decrease -33%
4 Volvo S90 / V90 - - - 10,834 55,193 56,192 40,315 23,578 Decrease -42%
5 Porsche Taycan - - - - - - 746 12,332 Increase +1553%
6 Audi Audi A7 / S7 / RS7 8,986 8,473 10,196 9,120 6,111 8,935 8,185 5,807 Decrease -29%
7 Tesla Model S 3,911 8,841 15,169 11,564 16,026 17,386 8,635 5,562 Decrease -36%
8 Mercedes-Benz CLS-Class 15,139 10,289 12,600 7,803 5,116 9,113 8,428 3,895 Decrease -54%
9 Lexus ES - - - - - 217 3,818 3,699 Decrease -3%
10 Jaguar XF 20,414 20,609 16,416 16,024 12,501 10,375 5,935 2,450 Decrease -59%
11 BMW 6 Series 8,549 7,880 7,370 5,732 5,610 10,703 5,362 2,060 Decrease -62%
12 Maserati Ghibli 339 4,238 4,644 4,124 2,981 2,534 1,723 1,006 Decrease -42%
13 Polestar Polestar 1 - - - - - - 0 65 New
14 Infiniti Q70 339 145 560 484 362 64 21 4 Decrease -81%
15 Lexus GS 1,922 2,032 1,373 2,023 1,508 1,066 163 1 Decrease -99%
16 Genesis G80 - 163 228 131 49 30 9 0 Decrease -100%
BMW 8 Series - - - - - 1,299 (moved to F-Segment)
Volvo V70 / XC70 40,260 46,348 49,263 30,436 511 21 (replaced by V90 Series)
Chrysler/Lancia 300C/Thema 2,236 392 28 19 16 12
Segment total 402,673 394,931 389,184 366,603 422,525 415,757 363,131 246,181 Decrease -32%
Source [10] [11] [12] [13] [14] [15] [16] [17]

Notes:

1. The table includes not only E-segment cars, but also a car fitting the F-segment in terms of size (the 2011 Chrysler 300).

2. Our source of information initial include BMW 8 Series in E-segment, but latter moved to F-segment.

Market share in Europe

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2019 - Sales of large cars in Europe were down 13% in 2019 to 362,300 units, a new record low annual volume for this class, which now accounts for 2.3% of the total European car market, down from 2.7% in 2018. [18]

2020 - The large cars segment in Europe is down 32% in 2020, to just over 246,000 deliveries. This means the segment loses ground on the overall market again and now accounts for just 2.1% of the total European car market, down from 2.3% in 2019. With the exception of a newcomer, the entire top-8, which accounts for nearly 91% of the segment’s sales, drops by 29% or more and thus falls behind the overall market. Only one single model in the class manages to keep its decline limited to single digits. [19]

See also

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Notes

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  1. ^ Also, the American full-size sedan classification does not have any equivalent in the European classification with the exception of full-size luxury cars which belong to the F-segment. As European segments denote both size and equipment level, American full-size cars that are not luxury cars simply do not belong to any of the European segments. Considering length only, they would always fall into the F-segment or even exceed its dimensions - with a possible exception of the Toyota Avalon and Nissan Maxima which may or may not be short enough to be considered E-segment (this is as of 2021).

References

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  1. ^ "Regulation (EEC) No 4064/89 - Merger Procedure" (PDF). www.europa.eu.
  2. ^ "Impact on the Competitiveness of the European Automotive Industry of Potential FTA with India and ASEAN" (PDF). www.europa.eu. p. 8. Archived from the original (PDF) on 29 April 2013.
  3. ^ "Latest Safety Ratings". www.euroncap.com. Retrieved 8 January 2019.
  4. ^ "European sales 2017 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  5. ^ "European sales 2018 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  6. ^ "European sales 2019 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  7. ^ "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  8. ^ "Newcomer in der oberen Mittelklasse: Toyota Camry". 14 November 1991.
  9. ^ "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  10. ^ "European sales 2013 Premium large car segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  11. ^ "European sales 2014 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  12. ^ "European sales 2015 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  13. ^ "European sales 2016 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  14. ^ "European sales 2017 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  15. ^ "European sales 2018 Premium Large segment". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  16. ^ "European sales 2019 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  17. ^ "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  18. ^ "European sales 2019 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
  19. ^ "European sales 2020 Large cars". www.carsalesbase.com. March 2021. Retrieved 22 March 2021.
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