MVE Management

MVE Management
IndustryEntertainment management
Founded2018; 6 years ago (2018)
in London, England, United Kingdom
Headquarters
London, England and
Los Angeles, California
Key people
Joe Sugg
Caspar Lee
Websitewww.mvemanagement.com

MVE Management (formerly known as Margravine Management) is a talent management company founded in 2018 by Joe Sugg and Caspar Lee in partnership with IMG.[1][2][3] The company was originally headquartered in London, England, and expanded to the United States in 2023.[4]

History

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MVE is a joint venture with IMG and influencers Joe Sugg and Caspar Lee.[1] It was founded in 2018 under the name Margravine Management, as Sugg and Lee expressed interest in pivoting from content creation to the entertainment business.[5] It was cited to be the first company to offer talent led support in the influencer industry.[3]

In October 2019 they signed the family vlogger and musician LadBaby.[6] In September 2022 Dean Ondrus Coulson and Claudia Parrinello were appointed to oversee US operations before taking a global role from Jan 2023. In 2023, they rebranded as MVE, and opened an office in Los Angeles, California to acquire talent in the United States.[4] In July 2024, Minnie Harding was hired as UK Talent Boss, formerly at Simon Cowell's agency, YMU.[7]

Roster

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The current roster of talent at MVE:[8]

  • Adam Lind
  • Aggie Lal
  • Ambar Driscoll
  • Amber Dowty
  • Andrew Spann
  • Anthony Corrado
  • A Twink and a Redhead
  • Barney Banks
  • Brit Harvey
  • Bryony Blake
  • Caroline Parker
  • Caroline Pearce
  • Chandler Isaac
  • Chloe Hayward
  • Clayton Wenner
  • Connor and Liana
  • Crystal Tan
  • Danielle Esther
  • Delaney Childs
  • Dianne Buswell
  • Ellie Evelyn Smith
  • Esme Todd
  • George Clarke
  • Georgia White
  • Georgie Eats
  • Goes Without Saying
  • Goldie Quaker
  • Greta Wilson
  • Hanna Noelle
  • Jayelle Carty
  • Jayli
  • Jo and Kemp
  • John Gregory Smith
  • Julianna Astrid
  • Kaylie Stewart
  • Kyron Hamilton
  • Lauren Licup
  • Leslie Catherine
  • Lillie Grace Prescott
  • Lottie Bedlow
  • Lucy Flight
  • Luiza Cordery
  • Mads (Cripandip)
  • Mark Ferris
  • Milly Hobbs
  • Nadia Anya
  • Natalie Just
  • Olivia Kirkby
  • Olly Bowman
  • Paige Summerton
  • Rakeem Omar
  • Rhys Stephenson
  • Sams Eats
  • Savannah Sachdev
  • Sepps
  • Sian Grant
  • Spencer Elmer
  • Victoria Glass

References

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  1. ^ a b Spangler, Todd (2018-06-08). "YouTube Stars Joe Sugg, Caspar Lee Form IMG-Backed Digital Talent Management Agency". Variety. Retrieved 2024-09-11.
  2. ^ Innes, Molly. "YouTubers-turned-talent-managers Joe Sugg and Caspar Lee share 5 tips for creators hoping to get spotted by talent agencies". Business Insider. Retrieved 2024-09-11.
  3. ^ a b Pearce, Tilly (2018-06-07). "Joe Sugg and Caspar Lee launch new company to find the next YouTube megastar". Metro. Retrieved 2024-09-11.
  4. ^ a b Whittock, Jesse (2023-01-25). "Joe Sugg, Caspar Lee And IMG's Margravine Launches U.S. Base And Rebrands As MVE". Deadline. Retrieved 2024-09-11.
  5. ^ Weiss, Geoff (2018-06-07). "Joe Sugg And Caspar Lee Launch 'Margravine' Talent Firm With Strategic Partner IMG". Tubefilter. Retrieved 2024-09-11.
  6. ^ Spangler, Todd (2019-10-24). "Family Vloggers LadBaby Sign With WME, Margravine Management". Variety. Retrieved 2024-09-11.
  7. ^ Goldbart, Max (2024-07-29). "Joe Sugg & Caspar Lee's Agency Hires UK Talent Boss". Deadline. Retrieved 2024-09-11.
  8. ^ "MVE – Talent". www.mvemanagement.com. Retrieved 2024-09-11.
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