My Turn (Cravity song)

"My Turn"
Single by Cravity
from the album Season 3. Hideout: Be Our Voice
LanguageKorean
ReleasedJanuary 19, 2021 (2021-01-19)
Genre
Length3:33
Label
Composer(s)
Lyricist(s)
Cravity singles chronology
"Flame"
(2020) 		"My Turn"
(2021) 		"Gas Pedal"
(2021)
Music video
"My Turn" on YouTube

"My Turn" is a song recorded by South Korean boy group Cravity for their third extended play Season 3. Hideout: Be Our Voice. It was released as the group's lead single on January 19, 2021, by Starship Entertainment in conjunction with the extended play. Written by Exy and arranged by Alawn, with additional songwriting credits by Harold Philippon, Keelah Jacobsen, Ryan S. Jhun, and Cameron Jai, "My Turn" is a song that expresses the group's desire for victory, showcasing overwhelming beauty with dynamic movement and intense energy, which symbolize the speed the group aims to achieve in their own race.

Background and release

[edit]

On December 21, 2020, Starship Entertainment announced that Cravity would be releasing their third extended play, Season 3. Hideout: Be Our Voice, on mid-January.[1] On December 28, Cravity announced their comeback date to be held on the 19th of the next month.[2] On December 29, the track listing was released, with "My Turn" announced as the lead single.[3] On January 17, 2021, the music video teaser was released.[4] The song was released alongside its music video and the extended play on January 19.[5]

Composition

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Musically, "My Turn", is a song that shows the confidence of 'now it's our turn'. It is a song that heightens the atmosphere in the second half with its heavy bass sound and energetic beat.[6] With minimal sound, heavy bass, and an addictive beat, this powerful song was completed with energetic and groovy vocals.[7]

Commercial performance

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"My Turn" debuted at number 21 on South Korea's Circle Download Chart in the chart issue dated January 24–30, 2021.[8]

Music video

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The music video, directed by Vishop of Vikings League, was released alongside the song by Starship Entertainment on January 19, 2021.[9] The accompanying music video opened with Cravity standing on a stage covered with bright lights, then cut to a modest group dance and a spirited game of basketball. At the conclusion, the group exclaimed "Feel the new day," and at the same moment the basketball went into the goal post, adding an exciting thrill to the music video. In particular, Cravity also displayed a crazy explosion with motorcycle racing and basketball games on stage.[4]

Promotion

[edit]

Following the release of Season 3. Hideout: Be Our Voice, on January 19, 2021, Cravity held their third showcase through Naver V Live, entitled "Cravity Season 3. Comeback Show [Be Our Voice]". The group interacted and introduced the new album, including the first stage performance of "My Turn" alongside performances of b-side tracks. The group also shared behind-the-scenes stories about the lead single, along with their own impressions of it.[10]

Credits and personnel

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Credits adapted from Bugs!.[11]

Charts

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Weekly chart performance for "Flame"
Chart (2020) Peak
position
South Korea Download (Circle)[8] 21

Release history

[edit]
Release history for "My Turn"
Region Date Format Label
Various January 19, 2021

References

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  1. ^ "[단독]크래비티, 내년 1월 중순 컴백…'괴물 신인' 자리 굳힌다". SPOTvnews (in Korean). December 21, 2020.
  2. ^ "크래비티 1월 19일 컴백, '비 아워 보이스' 미리보기". SportsKhan (in Korean). December 28, 2020.
  3. ^ "크래비티, 새 미니앨범 타이틀곡은 'My Turn'". SportsKhan (in Korean). December 30, 2020.
  4. ^ a b "크래비티, '마이 턴' M/V 티저 공개 "새로운 날 느껴"". Enews (in Korean). January 17, 2021.
  5. ^ "크래비티, 오늘 컴백쇼… '마이 턴' 첫 공개". edaily.co.kr (in Korean). January 19, 2021.
  6. ^ "'마이 턴'으로 돌아온 크래비티 "더 큰 꿈 향해 질주할게요"(종합)". yna.co.kr (in Korean). January 19, 2021.
  7. ^ ""새로운 날 느껴" 크래비티, '마이턴' MV 티저 공개 '파워장착'". isplus.com (in Korean). January 17, 2021.
  8. ^ a b "2021년 04차 Download Chart". Archived from the original on June 23, 2023. Retrieved June 23, 2023.
  9. ^ HIGHQUALITYFISH (January 21, 2021). "CRAVITY "My Turn" M/V". Vimeo. Archived from the original on October 16, 2021. Retrieved January 21, 2021.
  10. ^ Ahn, Byung-gil (January 19, 2021). "크래비티, 오늘 컴백쇼". Sports Khan. Retrieved June 23, 2023.
  11. ^ "My Turn". bugs.co.kr (in Korean). June 23, 2023.
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