NTS Radio

NTS Radio
Ownership
OwnerFemi Adeyemi
History
First air date
April 2011
Links
Webcastwww.nts.live/radio
stream1
stream2
Websitewww.nts.live

NTS Radio (also known as NTS Live or simply NTS) is an online radio station and media platform which launched in Hackney, East London. The station was founded in April 2011 by Femi Adeyemi[1] "for an international community of music lovers". NTS broadcasts from its studios in London and Los Angeles, as well as remote worldwide broadcasts from its mix of resident hosts and guests. NTS produces a diverse range of live radio shows, digital media and events.

The Guardian has described NTS as "redefining radio"[2] and The New Yorker described it as a radio "which reshaped how musicians and fans around the world saw and heard one another".[3]

In May 2020, the Financial Times reported that NTS had picked up more than 2.5 million unique monthly listeners. The same article reported that "fifty per cent of NTS's music cannot be found on Spotify [...] either because it's not available on Spotify yet or because it's a rare undiscovered gem from decades ago".[4] GQ reported in early 2023 that NTS had 3 million unique monthly listeners and 800 resident hosts.[5]

NTS has permanent studios in London, Manchester and Los Angeles, as well as regular remote broadcasts from around the globe.[6][7][2][8] According to the Institute of Contemporary Arts, "NTS Radio is a family of like-minded and passionate individuals, dedicated to supporting exciting music and culture through online radio and events. NTS uncovers the best of the musical past, celebrates the present and cultivates the future of the underground music scene, and prides itself on being open-minded and experimental".[9]

Origins

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The name NTS is an abbreviation for 'Nuts To Soup', which was the name of a previous blog run by Adeyemi.[1] Adeyemi, who had also been involved in founding Boiler Room,[10] started NTS on a budget of £5,000,[11] inspired by his love of pirate radio, MTV2, US college radio stations like WFMU[12] and the creative community around London nightclub Plastic People (where NTS CEO Sean McAuliffe was a resident). In an interview with Music Business Worldwide in 2020,[11] Adeyemi speaks of starting NTS as a response to a homogenous radio climate; "Pirate radio stations were laser focused on specific sounds and the mainstream radio stations the same... there are so many different tastes in London, why don't we just set up this thing that plays everything? Let's keep it as diverse as possible."[13]

Programming and creative

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According to the Financial Times, part of NTS's "success is down to the quality and underground nature of its DJs and live performances".[4] Across NTS two live channels, there are currently over 500 resident artists, music producers, DJs and record collectors globally that make up the regular shows on the platform, most of whom own share options in the company.[11] Regular hosts have ranged from the likes of Sunn O)))'s Stephen O'Malley to The XX's Jamie xx, Yellow Magic Orchestra's Haruomi Hosono, Yaeji, rapper Zack Fox, Show Me the Body, Theo Parrish, Moxie, Jim O'Rourke, Oneohtrix Point Never, Four Tet, Mark Leckey, Floating Points, artist Martine Syms, Eclair Fifi, Kelsey Lu, Erol Alkan, Moor Mother, Fenriz, Coby Sey, Smithsonian Folkways, The Numero Group, jazz musician Angel Bat Dawid, and Andrew Weatherall.[14] The NTS breakfast show (broadcast from their London studios) was called The Do!! You!!! Breakfast Show and was presented by Charlie Bones up until August 2021.[15] Bones was often joined by guest hosts and performers.[16] Bones' slot was initially filled by a rotating selection of guest hosts, before the station overhauled their morning schedule.[17] As of January 2024, Flo Dill and Louise Chen[18] are the resident breakfast hosts.

From these guest shows, many have been used by the hosts as an opportunity to premiere new music, with the following airing their releases as a 'first listen' on NTS before official release; Death Grips,[19] Arca,[20] Flying Lotus,[21] Jeff Mills,[22] Dean Blunt,[23] Nicolas Jaar,[24] Kelela,[25] Autechre,[26] Mount Kimbie[27] and Arthur Russell[28] have all debuted on NTS in recent years.

In late 2018, NTS launched a new feature called 'Infinite Mixtapes' - music-only themed streams without any traditional radio talkover. Originally exclusive to the NTS iOS app, this led to a feature on the Apple Store as 'App Of The Day'[29] and now accounts for 20% of their overall streaming figures according to Music Business Worldwide.[11]

NTS video output in recent years ranges from live sessions with artists, original music videos, and livestreamed video performance.

NTS programmes live events and club nights across the world throughout the year. This is most prominently the case in London, where NTS has been behind a number of debut UK shows.[30]

Notable projects and collaborations

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NTS has worked with a variety of collaborating music partners, brands, arts institutions and public bodies. Every month, NTS curates live music experiences at the Tate Lates event series at the Tate Modern gallery in London - an event that is co-sponsored by clothing brand Uniqlo. NTS has an artist development programme called Work In Progress, which aims to take six artists to the next stages of their musical careers. Supported by Carhartt, Work In Progress[31] is run in partnership with Arts Council England, and attracted over 9,000 applicants in its first year.[32]

In April 2018, Autechre announced a four-week residency on NTS that would go on to be the release of their thirteenth album release, NTS Sessions 1–4. It was not made known that the residency would include new material until after the first session was broadcast, leading many to assume that it would be another of the band's extended DJ mixes.[33] A few days after the first session aired, Warp announced that each of the two-hour sessions would be released as a digital download immediately after broadcast, with 12-LP and 8-CD boxed sets of the entire album, as well as 3-LP pressings of each individual session, to be released in July.[34]

NTS launched a capsule clothing collection with Adidas Originals during the summer of 2019, run under the NTS signature tag line of ‘Don't Assume’. The marketing campaign for the collection featured musicians and artists as models, including reggae musician Lee "Scratch" Perry, who was 83-years-old at the time of the photoshoot.[35]

In June 2019, NTS teamed up with independent electronic indie label Warp Records to celebrate their thirtieth anniversary. Over a long weekend, Warp took over both of NTS' live channels, broadcasting over 100 hours of original content from the likes of Boards of Canada, Brian Eno, Flying Lotus, Death Grips, Ryuichi Sakamoto, Kelela and many more.[36] Celebrated New York jazz record label Blue Note also co-programmed a takeover broadcast with NTS in celebration of their 80th anniversary, which featured radio shows hosted by Jeff Garlin, Dr Lonnie Smith and Don Was.[37]

In September 2019 NTS and Netflix devised a two-day series of workshops and panels about getting into the creative industries, directed at 16-25 year olds in London. The event featured director Jenn Nkiru, Skepta manager Grace Ladoja, former NTS presenter Tiffany Calver and rap engineer Sean D, alongside Top Boy actors Ashley Walters and Micheal Ward.[38]

On 19 February 2020, the Venezuelan experimental musician and artist Arca premiered her new 62-minute single @@@@@ via a special NTS radio show entitled DIVA EXPERIMENTAL FM.[39] The release was accompanied by a audiovisual directed by Frederik Heyman, and was then widely released on 21 February by XL Recordings.[40]

On 2 May 2020, NTS announced a 24-hour charity broadcast called Remote Utopias, raising funds for The Global Foodbanking Network. The broadcast brought together musicians, DJs, artists and filmmakers from across the globe to present radio shows and mixes, exclusive premieres, and live video streams. The likes of Erykah Badu and Tame Impala premiered new music, radio shows and mixes came from the likes of Jonah Hill, JME and Jorja Smith, readings came from the likes of Wolfgang Tillmans, and special video performances from Bladee and Ecco2K, Standing on the Corner and Mica Levi (as Therapy Garden).

For their 10th birthday, NTS was curated by 10 special guests across a week of programming. The curators were Simpsons creator Matt Groening, rising Ghanaian alté star Amaarae, My Bloody Valentine, Patia's Fantasy World, Mica Levi, Liz Johnson Artur, Dopplereffekt, Theo Parrish, Laurie Anderson and Arca. Notable guests that those curators selected across the week ranged from Flea from the Red Hot Chili Peppers to Eric Andre, Marshall Allen from Sun Ra Arkestra to ANOHNI.[41]

Notable NTS brand partners have included Netflix,[42] Rockstar Games,[43] SONOS,[44] YouTube Music[45] and Adidas[46]

Awards

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NTS won the 2014 Best Online Radio Station in the World Award from Mixcloud and the official International Radio Awards Festival.[47]

In 2018, Adeyemi, as founder of NTS Radio, won the AIM Independent Music Awards as "Indie Champion" of the year.[48]

In 2019 NTS Radio won the Outstanding Contribution category in DJ Mag's Best of British Awards.[49]

See also

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References

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  1. ^ a b "NTS Radio founder Femi Adeyemi can be the next John Peel — if he wants to — What's on". Hackney Gazette. 31 October 2013. Archived from the original on 9 November 2013. Retrieved 9 November 2013.
  2. ^ a b Considine, Clare (3 April 2015). "How London's NTS is helping to redefine live radio". The Guardian. Retrieved 19 July 2019.
  3. ^ Hsu, Hua (19 April 2019). "Sublime Frequencies' Vision of What World Music Means Today". The New Yorker.
  4. ^ a b ""Internet radio's radical renaissance"".
  5. ^ "Inside NTS Radio, London's global music phenomenon". gq-magazine.co.uk. GQ Magazine. 14 March 2023. Retrieved 30 November 2023.
  6. ^ "NTS Radio: Open Call For Jingles". The Wire. 16 June 2011. Retrieved 9 November 2013.
  7. ^ Nosheen Iqbal (26 April 2013). "Liz Kershaw; Morning Marauders: radio review | Television & radio". The Guardian. Retrieved 9 November 2013.
  8. ^ "NTS Radio Comes To Los Angeles". The Guardian. 10 November 2016. Retrieved 27 March 2017.
  9. ^ "NTS Radio - Institute of Contemporary Arts". Ica.art. 4 April 2018.
  10. ^ "The Rise and Rise of NTS Radio". DUMMY.
  11. ^ a b c d ""NTS Is All About Total Freedom of Expression. That Lies At the Core of It"".
  12. ^ "The Force Behind NTS Radio". Something Curated. 6 July 2017.
  13. ^ "Free and Easy Listening with NTS Radio's Femi Adeyemi". SSENSE. 13 August 2019.
  14. ^ "NTS Residents". NTS. 26 April 2020.
  15. ^ "Charlie Bones announces departure from NTS radio". www.DJMag.com. 20 August 2021.
  16. ^ "NTS Residents". NTS.
  17. ^ "Weekday Mornings on NTS". NTS.
  18. ^ Radio, N. T. S. "The NTS Breakfast Show w/ Louise Chen 4th January 2024". NTS Radio. Retrieved 20 February 2024.
  19. ^ "Death Grips Unreleased Material NTS". Crack. 24 June 2019.
  20. ^ > "Arca debuts new music single in NTS show Diva Experimental FM". Dazed & Confused.
  21. ^ > "Flying Lotus Debuts New Mix with Unreleased Music". Pitchfork.
  22. ^ > "Jeff Mills Scores the Lunar Surface For His Outer Limits Series on NTS". MixMag.
  23. ^ "Listen to Dean Blunt New Album Zushi". Pitchfork. 9 September 2019.
  24. ^ "Nicolas Jaar uploads new all-originals Against All Logic mix, hints at new EP with FKA twigs". Resident Advisor.
  25. ^ "Kelela Sings Over Aphex Twin on New "AQUAPHORIA" Warp NTS Mix: Listen". Pitchfork. 28 June 2019.
  26. ^ "Autechre - NTS Sessions 1-4". Resident Advisor.
  27. ^ "Mount Kimbie announce NTS Residency". FACT Magazine. 7 September 2015.
  28. ^ "NTS Arthur Russell Day". NTS.
  29. ^ "Apple App of the Day". Apple. 22 August 2023.
  30. ^ "NTS Events". NTS.
  31. ^ "NTS WIP Artist Development Programme 2020". Carharrt.
  32. ^ "NTS WIP 2020 News". MixMag.
  33. ^ "Autechre NTS Radio Residency". FACT.
  34. ^ "Autechre NTS Sessions". Warp. Archived from the original on 29 November 2021. Retrieved 28 April 2020.
  35. ^ "Adidas Originals Launch Collaborative Partnership with NTS". Adidas. 16 May 2019.
  36. ^ "Warp Records Announces Three Day NTS Takeover". Pitchfork.
  37. ^ "Blue Note 80". NTS.
  38. ^ "NTS and Netflix Top Boy Academy News". MixMag.
  39. ^ "ARCA PRESENTS @@@@@ - DIVA EXPERIMENTAL FM". NTS.
  40. ^ "Arca - @@@@@". YouTube.
  41. ^ "NTS 10". NTS.
  42. ^ "NTS X NETFLIX - THE KITCHEN W/ CHAMBER 45 PRESENTS : LONDON 2044". Retrieved 3 August 2024.
  43. ^ "Listen Now - NTS Radio Presents: The Sound of Grand Theft Auto: The Classics". Retrieved 3 August 2024.
  44. ^ "Erykah Badu is Crafting a Plant Based Mix for NTS". Clash Magazine.
  45. ^ "Nosey x NTS x YouTube Music presents Unearthed". Noisey.
  46. ^ "adidas Originals X NTS Launch Collaborative Partnership with NTS SPRT Capsule". Adidas.
  47. ^ "NTS online radio award winner". Radiotoday.co.uk. 19 August 2014. Retrieved 25 October 2014.
  48. ^ Bowenbank, Starr (5 September 2018). "AIM Independent Music Awards Winners: Jorja Smith, SOPHIE, Ninja Tune & More". Billboard. Retrieved 19 July 2019.
  49. ^ "HERE ARE ALL THE DJ MAG BEST OF BRITISH AWARDS 2019 WINNERS". DJ Mag. 11 December 2019. Retrieved 31 January 2020.
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