The Barbarian Group

Barbarian
Company typeCreative Agency, held by Cheil Worldwide
IndustryAdvertising, Marketing, Digital media, Technology
Founded2001
Headquarters
New York, New York
,
United States
Number of locations
1
ParentCheil Worldwide (Samsung Group)
Websitewww.wearebarbarian.com

Barbarian is an advertising agency specializing in digital and technology, headquartered in New York City.[citation needed] It was founded in 2001 in Boston.[citation needed] Past campaigns include the Subservient Chicken for Burger King, Crystal Pepsi Returns, GE Droneweek, and the Reimagine VR Experience for Etihad.[citation needed] In late 2009, the company sold a majority stake to Cheil Worldwide, a publicly traded South Korean holding company.[citation needed]

Software

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In 2010, Barbarian’s in-house team built Cinder, an open source coding language for the creative community to program graphics, audio, video, networking, image processing and computational geometry.[citation needed]  It was built for their Samsung Centerstage project, which allows consumers to interact with Samsung appliances in an immersive retail experience.[citation needed] Cinder won the inaugural Grand Prix for Innovation Lion at Cannes in 2013.[1]

In 2018 Barbarian reprogrammed an Amazon Alexa Echo Show to act as a receptionist tool, and the developer team then open sourced the code for public use. The reprogrammed Alexa, renamed Barb, is used to help visitors search for, identify and communicate with employees in the office using their internal messaging tool, Slack. Barb was named one of Adweek’s Most Important Tech Stories of 2018.[2]

Awards

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  • 2013 Inaugural Grand Prix Innovation Cannes Lion[3]
  • 2014 One Show - Intellectual Property, CINDER[4]
  • 2015 Crain’s New York Best Places to Work[5]
  • 2017 10TH ANNUAL SHORTY AWARDS, Gold Distinction in Branded Series for GE Droneweek 2017[6]
  • 2018 Digiday Worklife Awards, Most Innovative Culture[7]
  • 2019 Shorty Awards, Gold Distinction in Youtube Presence for JBL Willdabeast campaign[8]
  • 2019 Shorty Awards, Silver Distinction in Comedy Video for Solace “What Could Go Wrong” campaign [9]
  • 2019 One Show Merit Award, Moving Image Craft, Samsung Fine Art Everyday[10]

References

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  1. ^ Nudd|June 18, Tim; 2013 .st0{fill:#F7EC13}.st1{clip-path:url}.st2{clip-path:url;fill:#020100} (18 June 2013). "The Barbarian Group Wins Inaugural Innovation Lions Grand Prix". www.adweek.com. Retrieved 2019-06-03.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  2. ^ Lacy|December 27, Lisa; 2018 .st0{fill:#F7EC13}.st1{clip-path:url}.st2{clip-path:url;fill:#020100} (27 December 2018). "The 10 Most Important Tech Stories of 2018". www.adweek.com. Retrieved 2019-06-03.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  3. ^ Nudd|June 18, Tim; 2013 .st0{fill:#F7EC13}.st1{clip-path:url}.st2{clip-path:url;fill:#020100} (18 June 2013). "The Barbarian Group Wins Inaugural Innovation Lions Grand Prix". www.adweek.com. Retrieved 2019-06-03.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  4. ^ "N/A / Cinder". www.oneclub.org. Retrieved 2019-06-03.
  5. ^ "BEST PLACES TO WORK 2015". Crain's New York Business. 2015-12-04. Retrieved 2019-06-03.
  6. ^ "DRONEWEEK 2017 - The Shorty Awards". shortyawards.com. Retrieved 2019-06-03.
  7. ^ "Digiday Worklife Awards". Digiday. Retrieved 2019-06-03.
  8. ^ "Willdabeast - The Shorty Awards". shortyawards.com. Retrieved 2019-06-03.
  9. ^ "What Could Go Wrong - The Shorty Awards". shortyawards.com. Retrieved 2019-06-03.
  10. ^ "The One Show - 2019 Finalists" (PDF).
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